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Top 5 Content Marketing Strategies for a Beginner

If you’re just getting started with content marketing, you’re a tad bit late to the party. However, that doesn’t mean that you can’t benefit from the advantages content marketing offers. 


There are always new ways to create valuable content for the target audience and promote and distribute it to encourage them to take some action (mostly sales). 

To many beginners, this idea is intimidating. Publishers everywhere have created thousands of articles on content marketing. It’s hard to differentiate actionable advice from the clickbait stuff not worthy of your time. Check this also how to uncover content marketing techniques from competition.

Sure more knowledge and experience will lead to better results, but while getting started with a small budget and a lean team, these fundamentals are all you need. If you’re a content marketing beginner, follow these seven strategies and you’ll not go wrong.

#1.  Who are you marketing to?

This step precedes creating content, crafting an offer or strategising your marketing funnel.  You need to decide who you’re marketing to. Content marketing means connecting with the target customers on a personal level. 

Your goal is to connect with their pain points, needs and inner thoughts. Knowing the target audience you’re marketing to ensures that all your efforts are targeted towards the ideal customer.

#2. Content creation

After defining your target audience, content creation is the next step. This could be in a written format (press release, website blog, report or a social media post), as visuals (meme, infographic or for social media) or as a video. 

The key here is to keep the audience in mind and create content that discusses the problems they face and how your product solves the issues. Learn here how to create stand-out content that will attract customers.

#3. Bank on video content

Videos are the best way to tell a brand’s story. In fact, 4 out of 5 customers say that a video showing how a product/service works is important.

An explainer video on CrazyEgg’s homepage increased their conversions by 64 percent and their revenues by $21,000.

The value proposition of even boring products can be made interesting in the form of an enjoyable video. A great example is Squatty Potty. This product helps you correct your pooping posture. They gained their audience’s attention by telling their story in an engaging way.

#4. Guest posting

Blogging on your own website is the best way to connect with your current audience. By guest blogging, you get the opportunity to connect to a new audience who would not find out about you otherwise. Find here top free guest posting sites list.

The advantages of guest blogging are:
•    Driving referral traffic to your website
•    Aligning your brand and yourself as an industry leader
•    Building your personal brand
•    Generating new leads

Before jumping into guest blogging, have at least 10 pieces of high quality content on your website. This shows to the editor what you’re capable of providing. 

Some publications allow you to link to your own blog within your guest posts, so these 10 pieces of content give you something valuable to link to.

#5. Promotion and distribution

What’s the use of creating high quality content if you can’t find any takers for it?

You need to take the right steps to bring it to the attention of the right audience. Having a promotion strategy doesn’t mean creating promotional content.

Some of the best ways to promote and distribute your content to your target audience are:

•    Sharing the content on forums and groups where your audience, potential leads, peers and influencers hang out. This provides an opportunity to network with other bloggers and thought leaders.
•    Using social networks to share your content and encourage your team members to do the same.
•    Sharing the blog posts with your email subscribers.
•    Advertising your content in form of paid ads on search engines, social media and by syndication to reach out to a new set of relevant target audience.

Also submit your content to top search engine submission sites to get traffic and let the people know about your content.

These are the best content marketing strategies for a beginner.
Daniel Martin

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